$1B Lessons

First and foremost I want to start this email by issuing an apology to you guys…

In my last email, I teased a new edition revealing my 7-figure sales letter framework - and I left you guys hanging.

On top of that, I made you guys a promise of daily emails sent directly to your inbox on how to grow an info-product business.

But for the past few weeks, I haven’t sent much to this list at all.

Let me explain why…

Lately, there’s been a HUGE change in my life.

As you guys know I’ve talked about an enterprise deal I’d been hunting down for the past few months and I secured it.

I’m officially the head of Growth Operating at WHOP.io - and for the past two weeks I’ve been in the NYC office building this new department.

Since starting I’ve been onboarding a really big client onto the department which goes without saying all of the responsibilities of this tasks, and I’ve had to completely delegate my agency to run by itself and stay on target for our end-of-year goals.

It’s been pretty cool too - I can onboard a client to my agency on any given day of the week, I can pair clients effectively with the operators in my private consulting group, and I’m actively increasing my equity in the company by doing what I’ve already done for the past two years.

In short - I have a multi-8-figure payout on the table simply from running info offers.

Now to get to the thick of this email - I want to summarize what I’ve learned since being inside of a $1B company on a day to day basis so you can apply these same practices to your very own business.

Let’s start with the concept of “MICs”.

For those that are unaware of what “MICs” mean like I was…

MICs stand for the most important critical tasks.

And the whole concept stems from knocking out the most important critical tasks on a weekly basis and cutting out the miscellaneous tasks that don’t move the needle.

Within a year of doing this, you’ll notice that you’ve completed the 52 most pressing tasks in the year that drive revenue to your business.

At the start of every week, we overview what our MICs are and we have a quick 10-minute daily stand-up checking on our progress to make sure we’re aligned with our targets.

It’s really effective and I’ve personally incorporated this concept into my own agency.

Next,

I quickly noticed how inefficient my own business was.

For example, when sending an invoice to a client - I would total up the payout myself and send the client an invoice.

But this is very inefficient - and those few minutes of miscellaneous and unpurposeful work over the span of the day add up.

However, at WHOP things are done differently - there’s an assistant or VA for every single task.

You need to book a flight? The assistant does it within minutes.

You need to pay for something? An assistant pays for it before you even notice it’s paid for.

You need to build a community? An army of VA’s handles it for you.

If you have the objective of building a company that does 7, or 8-figures per year in revenue you must have efficiency.

And assistants can help with that.

The next point I want to touch up on is the importance of team culture.

Every start and end of the week (Monday, and Friday) we have a town hall meeting where the CEO of the company mentally reprograms us on the vision of the company.

I’m constantly reminded of what we’re building and why we’re building it.

This has helped me operate from a place of passion, and impact versus revenue.

And lately, I’ve felt something I haven’t felt in a very long time.

I’m not working to simply make a few hundred grand per month - I’m working to impact the lives of millions of people.

This has drastically improved my productivity and reignited a fire in my body of work.

Constantly remind yourself and you’re team of your mission, and stray away from attaching a monetary outcome to this.

Lastly - I want to take this email home by talking about speed.

This is very overlooked but by far the most important thing I’ve learned since being inside the company.

From conversations to completing tasks - speed is critical to the success of your business.

At WHOP no conversation lasts longer than 30 seconds - for example, let’s say you need to explain a new sales funnel to the branding department.

There’s no time breaking down all the intricacies of the funnel - the only thing you really need to explain is the most important thing they need the design team needs to know.

Which is the branding of the funnel - this can be done within 30 seconds.

Or say you have an idea for a new offer - instead of breaking down the entire launch strategy, simply breakdown what the offer is.

Everyone at WHOP moves with speed, from conversations, to tasks, all the way down to implementation because there’s genuinely no time to waste.

That’s it for today’s email,

• Malcolm

Btw: I’m back with daily bangers, and I’ll be posting weekly YouTube videos documenting the journey of building a $100B company I will never fall short of this again without notice.

Reply to this email if you missed the daily newsletters and I’ll make sure to send something special this week.