How to close 45% of your sales calls (even on cold traffic)

The other day I talked about the power of authority and an irresistible offer.

But what good is that information if you don’t know how to make a salivating offer that people simply can’t say no to?

Thanks to Hormozi most people think they have their $100M offer figured out, however I’ve seen it first hand…

Most offers in the marketplace are truly garbage.

So let’s talk about it, what makes an offer valuable in the first place?

If you don’t know, it's an easy equation - (value > money).

But this simple equation isn’t how you make an offer truly irresistible.

Instead, you need to take it a few steps further.

Here’s what I want you to do…

Picture yourself in the 1940’s, you have $8,000 left in your pocket, a family of three kids, and your life depends on one last direct mail sales letter.

For context - before infomercials on TV, and ad space on social platforms the only real way to generate leads and buyers was through direct mail. 

Now here’s what made this so difficult, not only were you shipping an envelope to a stranger's home and praying to god they would open it…

But you were also depending on them to drive to the post office, and ship the envelope back with their order details on it. 

Crazy right?

The truth is, the game still hasn’t changed.

The landscape just looks a bit different now.

In today’s world you have to get a prospect with an immense distraction and overstimulation to take the time out of their busy day to press “buy now”.

So how do we do this?

Well Dan Kenedy says direct marketing is all about creating irresistible offers.

To create an irresistible offer not only does the value need to exceed the sale, but it needs to greatly exceed the sale.

Most people mistake the offer statement for the offer (eg: I’ll help you lose 10lbs of fat within 90 days using (mechanism) - guaranteed or you don’t pay”.

But let’s cut the sh*t - that is not an offer.

The offer is simply the value your customers are receiving in exchange for their money.

Let me give you an example - most recently I tested an offer on cold traffic phenonmoal metrics by the way.

Before adding any OTO’s and upsells to the funnel I got ROAs to a 1.2x.

Pretty insane considering with the two upsells I had in the vault I could’ve had a 3x ROAs without taking any sales calls.

(I’ll tell you why I turned this money printer off another day)

But on my point of creating irresistible offers - here’s what this offer looked like in particular:

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Elite Creator Funnel Breakdowns From The Top Online Creators

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Now that is an irresistible offer.

It’s not a statement.

Instead it’s specific deliverables and products they’ll receive in exchange for their hard earned money.

And the products they receive should be 100x the amount of money they are paying for your product.

How could anyone in my target audience even read this offer and say no?

It’s almost impossible.

When creating your offer, ask yourself a simple question:

“Do I feel dumb saying no to this offer?”

Keep iterating the product until you feel dumb saying no.

And there you have it.

I don’t know what tomorrow’s email will be about but I’ll throw a banger out of the vault.

Talk soon,

Malcolm