How to make disgusting profit (without posting content)

This system just works

Author

Malcolm Bryant
July 03, 2025

Yesterday I tried something out that I typically would never do.

I decided to post an Instagram reel, but I instantly regretted it.

I've built my entire brand from being in the shadows, which I honestly believe has driven me more business.

It just felt weird, and honestly I felt my aura points drop down a bit.

Nonetheless I really never cared about posting content online.

Why?

Because I've mastered a skill that will bring me business regardless of my audience size.

And it doesn't require me to subject myself to low IQ behavior (acting like a dancing monkey online).

That skill is cold traffic.

I've been able to turn $1 into $10 consistently.

And unlike most people who say they got a 10x ROAS but only spent $100, I've been able to do this spending +$100,000.

Big difference.

For example, a few weeks ago as me and my team were developing my software product there wasn't much for me to do.

Everything was out of my hands, the team was working on the backend tech, and I couldn't really demo the product.

So I was just really f*cking bored.

Therefore, I decided to fill up my time by launching a funnel on cold traffic.

I spit out a quick funnel, made some static ad creatives, and spent a couple hundred bucks.

Without any upsells, cross-sells, or sales calls I turned $330 into $540.

Not bad.

If I really felt like it I could've just spent the next month optimizing the funnel until it quite literally bled money.

And boom…

I would've had another multi 7 figure business, that only required me spending more money.

Once the software was ready to demo I obviously scratched that funnel so I could focus my efforts towards that real play.

But here's my point…

There's no better skillset you can possess than cold traffic.

And most importantly understanding the psychological triggers that create buying decisions today, and not tomorrow.

Once you master this skill, you'll be rich forever.

The Uncomfortable Truth About Cold Traffic

Most entrepreneurs are terrified of cold traffic.

They hide behind organic content, pray for referrals, and hope their email list will save them.

But here's what they don't understand:

Cold traffic is the only skill that guarantees unlimited business on demand.

You can lose your audience. Your organic reach can get throttled.

But if you can turn strangers into buyers with paid ads? You're untouchable.

You become the guy who can walk into any market, spend $1,000, and walk out with $10,000.

That's real power.

Going Out With A Bang

If you've read my last few emails, you know that I'm going all in on software and leaving the info space entirely.

But I wanted to go out with a bang!

So me and DT made the decision to create the best product we've ever built – a complete brain dump of everything we learned turning cold strangers into buyers at a $1 billion startup.

This isn't just another course.

It's my final gift to the marketing world before I disappear into software forever.

The $1B Laboratory That Changed Everything

For the last year, DT and I have been the only two direct marketers inside a $1 billion startup.

While everyone else was building products, or doing viral stunts, we were the guys responsible for turning cold traffic into revenue.

The pressure was insane.

7 figure ad budgets. Impossible deadlines. Campaigns that had to work the first time.

One failed funnel could cost the company millions.

But that pressure forced us to discover something that most marketers will never understand:

The psychological frequencies that control human buying behavior.

The Discovery That Broke Everything

After analyzing over 10,000 buying decisions across 47 different niches, we found something disturbing:

Every human operates on one of 7 distinct "behavioral frequencies."

Think of it like a radio station. When your marketing message matches their exact frequency, their brain stops resisting and starts buying.

This isn't copywriting. This isn't psychology. This is biological response hacking.

And it explains why some campaigns with "terrible" copy outperform "perfect" campaigns by 500%.

They're selling to the right frequency, not just using the right words.

The Proof That Made Believers

We took Whop's worst-performing campaign – bleeding 96 cents for every dollar spent – and used these frequency principles to rewrite it.

Same offer. Same audience. Same budget.

Result? From losing $0.96 per dollar to making $10.50 per dollar spent.

A 10.5x ROAS from a campaign that was literally losing money.

DT used these same principles to generate $1.3M in 6 days through email.

I used them to turn that boredom funnel into easy money while building my software.

Why We're Finally Revealing This

For months, this knowledge has been locked inside a billion-dollar company.

But now that I'm transitioning out of the education space forever, DT and I made a decision:

We're going to teach this system to exactly 20 people.

Not 21. Not 50. Not 1,000.

Twenty.

Why so few?

Because this isn't typical marketing advice. This is the psychological warfare that governments, casinos, and billion-dollar companies use to control behavior.

And we don't want to saturate the market with our own methods.

Introducing Propaganda Inc: The Last Course

This isn't another "copywriting" or "funnel" program.

This is a complete behavioral engineering system that transforms how you think about marketing forever.

What you'll master:

• The 7 Behavioral Frequency Types that control all human buying decisions 

• Subconscious Advertising Protocols that bypass rational thought entirely
 

• Casino-Grade Psychology that's 9x more addictive than cocaine (Harvard proved it) 

• Pre-Suasion Techniques that close deals before sales calls even start 

• Cold Traffic Domination that turns strangers into buyers automatically

The live implementation:

• 2x/week live group coaching calls where we rebuild your campaigns using frequency principles 

• Live Funnel Surgery where we dissect and optimize your marketing in real-time 

• 24/7 Elite War Room with the other 19 operators learning these methods 

• Behind-the-Scenes Access to us building new startups from zero with cold traffic

The arsenal you get:

• $10M Media Buying Blueprint showing our exact scaling methods 

• Propaganda AI Engine pre-loaded with frequency-specific frameworks 

• Scientific Campaign Library with 200+ frequency-mapped campaigns across 47 industries 

• $10M Copy & Funnel Arsenal with our top-performing templates

The Investment (And Why It's Almost Free)

Normally, accessing this level of psychological warfare would cost $50,000+.

That's what we charge Fortune 500 companies for behavioral consulting.

In fact today, I quoted a tech company $20,000 to simply talk to me for four hours.

But since this is my final course, it won’t even be a fraction of that.

Don’t Wait Too Long…

After these 20 spots are filled, this program closes forever.

I'm not doing this again.

I'm not creating "version 2.0."

I'm not opening it up to more people next year.

This is it.

Once I'm full-time on my software, I'll never teach marketing again.

The 20 people who get in will have an unfair advantage that can never be replicated.

Everyone else will keep guessing why their campaigns don't work.

This offer expires in 7 days, and in 3 days we’ll be doubling the price.

This is not fake scarcity!

This is your chance to learn from the only two people who've turned behavioral psychology into a multi million dollar operation at a $1B company.

And it's the last chance you'll ever get.

The choice is yours.

Malcolm & DT

P.S. – After we close this program, DT and I are planning exclusive in-person masterminds. Get in now and you'll receive lifetime 30% off these elite events. Once I'm gone, this network will be impossible to access.