My mentor gave me this 8-figure lesson

Some opportunities separate the elite from everyone else...

Author

Malcolm Bryant
July 06, 2025

A few months ago, I had a conversation that changed how I think about opportunities.

I was talking to a 9-figure entrepreneur who'd built and sold multiple companies.

I asked him: "What's the difference between entrepreneurs who succeed and those who stay stuck?"

His answer:.

"Well, it’s not even intelligence. It's not work ethic, or luck."

"It's their ability to recognize opportunities and act on them immediately."

He then told me a story that still sticks in the back of my brain.

The $47M Decision That Took 48 Hours

In 2008, during the financial crisis, this entrepreneur got a call from a distressed seller.

A profitable company was being forced to sell due to cash flow issues. Fair market value: $47 million.

The asking price: $8 million.

But here was the catch – the seller needed a decision within 48 hours. No extensions. No "let me think about it."

48 hours to decide on an $8 million investment.

My friend had the money, but barely. It would've wiped out most of his liquid capital.

His advisors told him to wait. His lawyers wanted more due diligence. His wife almost divorced him.

But something in his gut told him this was the opportunity.

So he said yes.

That $8 million investment sold for $127 million 10 years later.

$119 million profit. From one decision. Made in 48 hours.

But here's the part that really makes this story stick...

The Other 6 People Who Said "Let Me Think About It"

My friend wasn't the only one who got that call.

Six other qualified buyers received the same offer. Same terms. Same 48-hour deadline.

All six said they needed more time.

All six missed out on $119 million.

They're still making excuses about why they "couldn't move that fast."

Meanwhile, my friend retired at 39.

Why I'm Telling You This Story Today

Because right now, you're facing your own 48-hour moment.

Three days ago, DT and I opened Propaganda Inc – our final program before I leave the education space forever.

And something interesting is happening...

The Killers Are Already Joining

Within the first few hours of sending that first email, we had our first few enrollments.

Including a guy who runs a multi 7-figure agency and manages some of the biggest clients in the industry. He didn’t hesitate. Didn't ask questions. Just joined.

And as each day passes, more and more killers are deciding to join.

We're down to our final few spots.

And here's what I'm noticing about the people joining:

They're not the "let me think about it" crowd.

They're the ones who understand that some opportunities don't come twice.

The ones who've learned that hesitation is expensive.

The ones who get rich while others are still "considering."

The 72-Hour Window That Changes Everything

In exactly 3 days, two things happen:

  1. This opportunity disappears forever (the page gets deleted)

  2. The price doubles to $5,994 for anyone lucky enough to get off the waitlist

Why the price increase?

Because honestly, we only want to work with people who are serious. And we could care less about working with tirekickers for a few thousand bucks. 

But the first 20? They get the founder's discount for taking action fast.

The Final Few Spots

As I'm writing this email, we have less than 7 spots remaining.

By the time you read this, there might be even fewer.

The killers are moving fast.

The question is: Will you join them?

The countdown has started.

72 hours until this disappears forever.

Don't be the person with $119 million in regrets.

Malcolm & DT