The $20,000 Per Day Selling Framework

Today was an interesting day for two reasons

1. I got two wisdom teeth unexpectedly pulled in Turkey by a dentist who couldn’t even speak English 

2. One of my offers cracked $20,000 in sales today to finish off the month strong

Now what’s interesting about this is - I noticed my day was only actually interesting because I got my teeth pulled, and not the $20,000 day.

Why?

Because it’s a regular occurrence.

So much so, I feel almost embarrassed to post anything on my Instagram that’s less than our goal of $33,000 per day.

Moreover, this brings me to the topic of today’s email.

Which is, how to consistently bring customers into your business with this simple sales framework.

The first thing that I want to address is the misconception that is, high-ticket is the end all be all.

I’ve seen countless “gurus” disregard low-ticket offers, and monthly recurring revenue.

(I’m guilty of doing this in the past as well)  

But here’s the problem with that…

Not everyone can either one afford your high-ticket offer, or trust you enough yet to purchase your high-ticket offer.

And this is why the first step of this “simple-selling framework” is building out your offer-ecosystem.

This offer ecosystem should include:

• A High-Ticket Product

• Low-Ticket Product

• Mid-Ticket Product

• Monthly Reoucrring Product

• Order Bump Products

By building out an extensive offer ecosystem, you’re now giving yourself more chances to attract paying customers.

Additionally, you’re now driving more revenue to your business.

In the end, a paying customer is a paying customer, and in many cases, you’ll notice that you’re lower ticket customers will ascend into high-ticket customers.

The next step of this “simple selling framework” is establishing your funnel.

Now, the funnel you choose is totally up to your specific objective.

In my case, we’re optimizing for high-ticket sales calls while liquidating all of our advertising costs.

I won’t disclose the funnel we’re using for this process, as people have paid me $10,000 plus for our copy-and-paste funnel, and that’d be unfair to them.

However what I can say, is that your funnel should be setup to bring as many opportunities to your offer ecosystem, in a very seamless way.

Lastly, the next part of this selling framework if your sales process.

By crafting a proper sales process, you can turn complete strangers into raving fans that are ready to purchase before the sales call.

At least - this is how your sales process should be setup.

Here’s a few of the many components we add to our sales process to close high-paying customers like clockwork.

• A Company Brochure (This brochure is designed to give more details on the company, the business model, and kill any hidden objections)

• A video sales asset from the business owner

• A video sales asset from the closer

• Student interviews

Now we take this step much further, by implementing sales admins to contact leads before the call, and very specific sales assets that unleash psychological warfare on our prospects before the call - but I’ll save that for another email.

That’s it for today’s email,

Malcolm.

Btw: I’ll be recording a bunch of YouTube content this coming week, reply to this email with anything specific you’d like to see.