The $50M Info-Playbook

While everyone in the industry of info-marketing is focused solely on short-term cashflow…

There’s a whole other world of opportunity.

Specifically a $50,000,000 opportunity - and I’m seeing this unfold in real-time for one of my info-product companies.

I call this “enterprise injection”

Let me walk you through this opportunity - and paint a vivid picture for you on how this works.

Right now one of my clients happens to own a software company, and at the time of this writing this software happens to generate over $600,000 per month.

But what does this have to do with info-marketing?

Right now we’re cross-selling all of our customers from our paid courses into the actual software business - allowing us to build more enterprise value to the company.

You see, the biggest problem with only selling online courses ais that there’s no enterprise value.

In most cases, you’d be lucky to get a 1x multiple for your education business.

Meaning - if you made $1M you’d be lucky to sell it for $1M.

Therefore selling online courses is really only designed for cash flow - and there’s one big problem with this.

Now although cash flow is good, after a while you’ll find yourself feeling like you're putting your entire life into growing this business - without a real exit plan.

And this leads to short-term thinking and overall bad decision-making.

However, what if there was a way to actually build some enterprise value from selling your online courses?

Well, there is - and once you get to the point where you're scaling past $100,000 per month or more with your info-product this is something you should seriously consider doing.

Here’s how you can actually take advantage of this:

Let’s say for example you’re selling an e-Commerce offer, teaching people how to build a brand online.

Instead of simply shilling courses for the rest of your life, you could turn your coaching business into a holding company.

In this situation, you’d find your students who have potential with their brand and invest in them with capital, time, or resources - in exchange they’d give you equity in their brand.

Now let’s say one of the brands you have equity in - goes on to scale to $1M/mo with their e-Com brand and has real exit potential - well then you have a huge payday coming.

And this strategy isn’t just specific to e-Com offers, you could do this for literally quite any offer on the market right now especially now with artificial intelligence.

Just to give you a few ideas this could work for:

• Trading offers - you can cross-sell to your own AI trading bot

• Relationship offers - you can cross-sell to a AI relationship therapist  

• Biz-Opp offers - you can inject your very own legal formation company into a cross-sell to get people setup with an LLC

Instead of building a business for now - why not build your online course for generational wealth?

Well now you can - and it’s never been easier before.

I’m currently working on a few enterprise projects myself and I suggest you look into doing the same sometime.

That’s it for today’s email.

Talk soon,

Malcolm.