The Gatekept Industry Secret

how to run laps on your competition

Today I spent eight hours writing 50 email sequences for a webinar I’ll be launching on the 19th for a new client.

On this particular webinar, we’ll be spending $50,000 in a week on a test - so my flows need to be dialed in to maximize profit.

Now I’ll be honest…

I produce copy - in fact I’d argue my #1 skillset is direct response copy, however, I genuinely hate the process of writing.

And realistically at the stage I’m operating at, spending hours writing copy doesn’t make much sense.

Which is why this week I hired a full-time copywriter at WHOP.io to write winning campaigns for my department.

Unfortunately - my copywriter is so good at direct response marketing that everyone in the company is pulling him left and right to get them on their projects as well.

And for that reason, I was stuck in the midst of crunch time numbing my brain and writing thousands of words on a Google doc.

But here’s where I went wrong…

I forgot there was the genius of the world who invented this thing called “Ai”.

So after eight hours of writing, I decided to leverage artificial intelligence to finish the flows for me.

What happened next shocked me…

Considering I didn’t have the highest expectations from the copy Ai produced it’s safe to say I was genuinely mind-blown.

And upset that I wasted eight hours of my life when I could’ve been focusing on strategy, and more but whatever.

Now before I show you what Ai produced, let me give you a bit more context into the project and offer.

Here are a few of the email flows Ai produced in less than one minute.

—--------------------------------------------------------------------------------------

Register Promo Email #1:

Subj: The $2M Secret Instagram Won't Tell You 

Prev: Why Most Coaches Are Struggling

Hey, (REDACTED NAME HERE)

Look - I need to be real with you for a second...

Remember when growing a coaching business was as simple as posting content and sliding in DMs?

Those days are GONE.

Just yesterday, I was on a call with Sarah (one of my private clients) who was crushing it with organic reach last year...

But now? Her posts are getting 1/10th of the engagement they used to get.

Here's the crazy part though...

While most coaches are struggling to hit $20k in months...

Sarah just crossed $2M in sales last quarter using my "Digital Impact Summit" system.

And she did it without:

  • Posting every day

  • Running expensive ads

  • Or grinding in the DMs

Want to know how?

I'm revealing everything this Sunday at 8 PM EST in my FREE live masterclass.

You'll discover the exact framework that's helped my clients generate over $30M in sales (and counting).

This is the same system that top industry leaders are using right now... while everyone else is stuck playing the dying social media game.

Click here to save your seat for Sunday's masterclass (8 PM EST)

Don't sleep on this.

(REDACTED NAME)

—--------------------------------------------------------------------------------------

Register Promo Email #2:

Subj: They called me crazy for this... 

Prev: The Truth About Scaling

Yo!

Quick story...

When I first started talking about the "Digital Impact Summit" system, people thought I was CRAZY.

"(REDACTED NAME), that'll never work..." 

"That's way too simple..." 

"Instagram organic is where the money is"

Well...

$30M in sales later... they're not laughing anymore.

In fact, those same people are now begging me to teach them how I did it.

But here's what really blows my mind...

My student (name) (who started with XYZ following) just used this system to hit his first $100K month.

But what’s even crazier is - the top creators in the world have been using this system for the past 10 years.

And I didn’t discover this system until I spent $250,000 to get my hands on it.

But you don’t have to spend $250,000 to learn my “Digital Impact Summit” system.

In fact you don’t even need:

  • A huge audience

  • Fancy tech

  • Or "industry connections"

This Sunday at 8 PM EST, I'm showing you exactly how you can leverage this system to produce consistent profits for your business.

Reserve your spot for the live masterclass now

Fair warning: This might be your only chance to learn this system directly from me.

Let’s make some bread,

(REDACTED NAME).

—----------------------------------------------------------------------------------------

Non Purchasers Email #1

Hey %FIRSTNAME%, 

It was great seeing you at the ‘Digital Impact Summit’ live event!

You may not realize it…

But just by staying until the end… 

You’ve put yourself WAY ahead of 99% of creators in the market.

See, most creators are stuck doing things the old way…

Things like:

  • Appointment setting

  • Posting content all-day

  • Pushing traffic to VSL funnels

And this is exactly why - I get hundreds of messages from creators asking me to help them:

  • Attract their dream clients

  • Save hours of their time 

  • Increase their revenue 

But when I drop the sauce…

Crickets.

Just take a look at the attendance chart of our live event…

Out of 2,000+ people that signed up…

Only you and a few others stayed until the end.

And you guys are the exact type of people I want to help. 

Because you already have what it takes to succeed…

You already know how this system works…

And you clearly want to grow your coaching business - right now.

All I need to give you is a proven step-by-step system to get there as fast and risk-free as possible. 

This is also why I’m writing this to you (Subscriber Name)... 

Because even though you stayed until the end of the training, you didn’t end up pulling the trigger on my offer to scale your coaching business in less than 55 days.

I get it, taking that initial step isn’t always easy

But let me tell you: When someone with your level of dedication takes action on my proven $30,000,000 dollar system?

Magic happens.

Like David who generated over $12,000,000 in online sales…

Or Tez who is consistently taking home over $150,000 per month from his coaching business.

This is why for you specifically I decided to make an offer - you simply cannot say no to.

For the next 72 hours…

You can get instant access to my “Digital Impact Summit” blueprint and rapidly grow your coaching business at half the price!

But there’s a catch you can only access this special offer if you join with a partner or friend.

Meaning instead of paying the regular price of $2000 by yourself - if you decide to grow your coaching program to the next level with my $30,000,000 blueprint, you can pay half the price!

This system is so good, typically I never let two people join together at the same price.

But for you specifically, I’m putting this offer on the table!

Again…

For the next 72 hours only… 

You can access my system with a special one-time bonus!

Take advantage while you can.

This deal is stupid good.

To your success,

- (REDACTED NAME)

P.S. Listen, I know this is the part where I’m supposed to tell you how terrible your life is going to be if you say no today…

But I won’t do that...

Because you already know what the next 12… 24… 36 months of your life are going to look like if you say no today...

Probably a lot like the past 12 months. 

Because the truth is, regardless of where you find yourself standing right now…

This program has the unbelievable power to turn any everyday creator into an “elite” creator that lurks in the shadows generating consistent and sustainable income month over month.

And now, for the first time, you have the chance to take over this lucrative industry… learn straight from top 1%... and get access to all systems you need to scale!

All that’s left is for you to make a decision.

—--------------------------------------------------------------------------------------

You probably read those emails, thinking the same thing I said to myself…

“Ai is getting crazy good”

You're right it is.

And I can confidently say if you don’t sharpen your skills you will be replaced - there’s no question about it.

If you want to access the exact prompts I used to produce these emails, reply “Ai” and I’ll release a training this week on how to leverage Ai for your business.

That’s it for today,

Talk soon,

Malcolm.