The Power Of "Road Work"

In Gary Halbert’s book, the Boron Letters he talks extensively about the power of “Roadwork”.

For anyone unfamiliar with the Boron Letters, I’ll summarize them briefly.

This book written by the direct-response legend Gary Halbert is a series of letters dedicated to his son Bond Halbert, while Gary was in jail for mail fraud.

His entire purpose in writing this book was to teach Bond the art of direct response marketing, and moreover life lessons that’ll benefit him as he comes of age.

One of the topics discussed in this book is how to think clearly, so you can craft winning promotions for your offers.

And in today’s email, we’re going to discuss Gary’s approach to thinking that allowed him to sell over $1B worth of products.

In chapter 3, the concept of “Road Work” was brought to light, and immediately made a positive impact on my ability to think clearly and ultimately create 7-figure sales letters.

So what is Roadwork?

Roadwork is the practice of starting your day with some sort of physical movement activity, something that gets your blood flowing and your brain juices working.

The key here is physical movement activity.

Now most of you guys reading this letter are likely guilty of starting your day by immediately checking your phone.

Maybe you go to whatsapp, or slack to see what transpired when you went to sleep.

But according to Gary this actually kills your creativity and your ability to think.

Here’s how Gary summarizes the “Road Work” routine in 4 simple steps. 

• Run, walk, or jog an hour every time you first wake up.

• Eat three pieces of fruit for energy.

• Eat some bran cereal.

• Pump some iron.

Now, this specific routine may not work for you.

In fact - I’ve found “pumping some iron” in the gym actually kills my ability to focus and think in the morning.

Additionally, I hate eating too much food when I first wake up.

So here’s how my “road work” routine looks like:

• Wake up early. - I’ve found that waking up two hours prior to your workday is best.

• Immediately write my dreams in my journal next to my desk.

• Take a cold shower to shock my nervous system.

• Drink a cup of water filled with electrolytes - I typically grab liquidIV from my local convenience store

• Take a 10-15 minute walk without my phone to get my blood flow pumping and creative juices flowing.

• Get to my desk, and write a daily newsletter 

As you can see , this road work routine may differ for each person.

However I want to overly emphasize that having a roadwork routine as such is critical for your business.

You’ll find yourself able to write more compelling and persuasive sales letters, craft better and efficient systems for your business, and solve problems more swiftly.

Tonight before you go to sleep, make your “roadwork” routine and implement it tomorrow to kickstart the week and the start of the new month.

You’ll find the results astonishing. 

Talk later,

Malcolm