Venus fly traps

Want to know what sucks more than blue balls?

Your organic audience dying out.

Here's what typically happens…

The abundance of inbound leads starts to slow up, and your sales team starts to starve.

Then the pressure starts to build…

You scramble to get a new YouTube video live and push out 5 reels, but nothing substantial happens…

And boom…

Suddenly your appointment setter decides to leave the business because he can't put food on the table…

You ask your closer to get in the trenches and start setting appointments…

But before you know it, your business has vanished.

Almost like it was never even there.

Sounds terrible, right?

Well, there's actually something even worse…

Unprofitable paid ads.

Paid advertising is the best mechanism to generate consistent qualified leads for your business and fix the organic issue…

However, when you don't have a reliable and scalable advertising process, you're effectively throwing money in the trash.

And before you know it, not only is your business gone, but you're also broke!

And what's worse than being broke?

So in today's edition, I want to show you what I'm actively doing to consistently and predictably generate qualified leads for my offers in very competitive markets using something called "venus fly traps."

By the end of this email, you'll know how to:

• Capture new qualified leads like clockwork—so many that your sales team can't complain, whine, or cry
  

• Close more deals and drastically increase your show rate (and ultimately the cash sent to your bank account)
  

• Turn paid advertising into an evergreen machine that makes you money for years—even if you decide to turn your ads off
  

Plus, if you read all the way to the end, you'll get special access to a proprietary advertising system that I've never shared publicly, completely for FREE.

Now before I dive in, I want to preface by saying this…

Most people will just tell you about some new fancy mechanism that they stole from another guru without actually trying it themselves…

Well, I've actually done this myself—time and time again with hundreds of thousands of dollars in advertising spend.

I've been able to consistently turn $1 into $4 on hundreds of thousands in advertising spend.

And sometimes even $1 into $9.

In fact, at the time of this writing, I'm 2 hours away from a huge launch.

Today alone we'll probably spend $5,000 in ad spend, and I'll be using this process to scale into oblivion over the next few weeks.

So what is the "venus fly trap" and how can it help you make more money?

Think of the venus fly trap like an ecosystem of advertising assets dispersed into different subsections of the internet.

The objective: turning an ice-cold lead into a ready-to-purchase customer.

These assets go on places like Reddit, YouTube, Forbes, and Instagram.

But here's the key—These assets should always be third-party assets.

For example:

• Instead of posting a student interview on YouTube, do a podcast with a reputable figurehead who validates your claims in real time

• Instead of making a Trustpilot for your business, have your customers create Reddit threads where they have open dialogue about you and your offer

There are a few reasons why making these assets is important:

1. A cold lead that enters your ecosystem will resort to Google and YouTube for more information after booking a sales call
   

2. The objective is to turn a cold lead into a ready-to-pay customer before the sales call even starts, and the best way to do that is by injecting organic social proof elements
   

Here's how this looks in a funnel in real time:

1. A cold lead sees an ad with a CTA to a podcast
   

2. That lead is retargeted with a direct response ad to watch a free training
   

3. That lead then books a sales call
   

4. Once they book a sales call, the lead falls into your venus fly traps and consumes a Reddit thread, Forbes post, and student testimonials about your company
   

5. Before the call, the lead is spoonfed with 30 high-frequency retargeting ads providing value, handling objections, and social proof
   

6. The lead then hops on the sales call and hands your sales rep a lump sum of cash in less than 15 minutes
   

This is how a venus fly trap funnel for paid advertising should look.

But here's the tough part.

For this system to work, you need a very high frequency of creatives and a ton of creative testing.

And I'd bet that most of you don't have the bandwidth to make dozens of venus fly trap assets.

So here's my gift to you:

If you reply with a valuable insight you've picked up from this newsletter edition, tomorrow I'll send you a video breakdown of how to use artificial intelligence to spit out 50 high-converting advertisements per day.

Talk soon,

Malcolm