What's the best funnel?

"What's the best funnel to run right now?"

This isn't the right question to ask, for a few reasons.

One, the funnel itself doesn't really matter—it's simply a vehicle for delivering a sales message.

Two, if you focus on perfecting one single funnel instead of jumping between 5 different funnels, you'll actually make money.

What really matters is the sales message.

Now obviously there are some caveats to this…

Depending on your market, the competitive landscape, and the specific season of the year, a funnel can make a difference.

For example—during the Holiday season there are so many different situational headwinds that a low ticket funnel is almost necessary.

Bids are higher on ad platforms, therefore you need to liquidate spend aggressively or risk being pushed out of the marketplace.

Or let's say you're in a very competitive market. In this case you're competing on trust, not the specific opportunity.

Here, long form webinars work extremely well as your prospects can get to know and trust you over a span of 90 minutes.

But Here's What Most People Miss

While everyone's obsessing over funnel mechanics—opt-in pages, email sequences, checkout flows—they're completely ignoring the subconscious warfare happening inside the prospect's mind.

The funnel is just the delivery system.

But the message is the weapon.

Think about it like this:

You can have the most beautiful, optimized funnel in the world.

But if your message doesn't hit the psychological triggers that make people buy, you'll convert at 0.3% and blame the "funnel."

Meanwhile, someone with a basic click funnel page and terrible design can absolutely destroy your market if they understand the psychological levers that control human behavior.

The Real Question You Should Be Asking

Instead of "What's the best funnel?" ask this:

"What's the message that makes my market feel desperate, urgent, and compelled to buy from me specifically?"

Because once you nail that message, you can put it in:

• A simple sales page

• A webinar

• A video sales letter

• An email sequence

• Hell, even a handwritten letter

And it will convert.

Master the message. The funnel becomes irrelevant.

Tomorrow, I’ll break down 7 lost principles I’ve used to milk millions of dollars from a single market - that you can use to start making disgusting profits.

P.P.S. – Me and DT Thomas' new product is complete! We’ll be launching it exclusively to our list tomorrow. It’ll only be open for 7 days max and we’re capping it at 20 people. But man…you don’t want to miss it.