Why I Only Work With Rich Clients

Now rather you’re selling your own info-products, or operating for different info-product companies - it’s always better to work with rich clients.

I actually can’t think of any circumstance that makes it reasonable to work with poor clients if your intention is to make money, without wanting to quite literally off yourself.

What I’m going to dive into in this email is a universal principle that I’ve learned about people, and it just so happens to correlate directly with business - and more specifically marketing.

You see, there are typically two types of people.

There’s high vibrational people, and there’s lower vibrational people.

From my own experiences, I’ve found that working and in general dealing with higher vibrational people is more pleasurable, fun, and fruitful. 

And it just so happens that in most cases, lower vibrational people typically have less money.

But not only do they have less money, they almost always have more problems.

Let me give you an example:

In this specific case let’s say you sign a client for $5,000 USD - but this just so happens to be his last $5,000.

You’ll find that this client will be more needy, aggravating, and harder to scale because they don’t have the financial means to reinvest back into their business.

But let’s take another scenario - you sign a client for $5,000 USD - but he has $1,550,000 in the bank liquid…

You’ll notice that this client has fewer complaints, is easier to work with, and scales faster because they aren’t afraid to throw money at solutions to grow the business.

Not to mention in most cases richer clients are more educated, efficient, and hardworking - which is necessary for running an operation.

Lastly - rich clients can afford your service effortlessly, allowing you to put more resources into their growth.

If you’re an entrepreneur, most likely you got into business to work for yourself and be your own boss.

Well, by working with poor clients you’ll find yourself being a babysitter as opposed to a business owner who’s focused on moving the needle in the business.

And this is the exact reason I only work with rich clients.

I say this to say this - as an info-marketer or operator, it’s always better to tailor your offer positioning and messaging to the higher-end of the market.

This can be as simple as targeting a specific income level in your ad creative, or VSL headline.

By creating an income barrier as such - you’ll repel all the clients that can’t afford your service and attract all the clients that can afford your service.

In the long run - you’ll find yourself with fewer headaches, all while making more money with your business.

Taking the last few thousand dollars off someone is not only immoral in a sense, it’s almost never worth the headache.

That’s it for today’s email.

Talk soon,

Malcolm